Fanta Labs
Growth office for foundersWeb2 · Web3Est. 2022

Product's done. Nobody knows.

Fanta Labs is the growth office founders hire instead of four vendors. We build the machine that gets a product seen, remembered and bought, and we own the number.

Scroll into the problem
Six months in the life of a founder who shipped
TimestampLaunch day

You ship. Fourteen likes. Nine are your team.

Two years of building. The product works. The launch post gets exactly the reach a personal account with no system gets: none.

TimestampWeek 3

You hire a social agency. Now there's a calendar.

Twelve posts a month, on brand, on time. A content calendar nobody outside the company is looking at, because a calendar isn't a voice.

TimestampMonth 2

The video is beautiful. Nothing catches what it earns.

The studio delivers. Forty thousand views. Three DMs. No page to send them to, no way to follow up, and the studio's job ended at the export.

TimestampMonth 4

New site. An AI agent. A CRM nobody set up.

Four vendors now. Four briefs, four invoices, four dashboards, each optimising its own slice. None of them talk to each other. The CRM has eleven contacts.

TimestampMonth 6

"Is it working?" Everyone points at their own chart.

The agency shows reach. The studio shows views. The dev shop shows Lighthouse scores. Nobody shows revenue, because nobody owns it.

0Reach
0Pipeline
0Vendors
1Owners of the number

It was never a marketing problem. It's a distribution-system problem. And nobody sells the system. They sell the parts.

That's the gap Fanta Labs fills. One accountable owner who designs the whole distribution system, builds it with the best specialist team for each part, and is measured on one outcome.

The engine

Four stages. One pipeline. One owner.

Everything we do is a stage of the same machine. Attention before conversion, conversion before product. Drag through it, or keep scrolling.

Stage · VoiceWho you are

Voice

Founder positioning, the company narrative, personal brand, PR and influencer relationships. Why anyone should care, said once, said well.

  • Founder narrative and story system
  • Personal brand architecture
  • PR, KOL and community relationships
Stage · ReachWhere it travels

Reach

The content engine and the video studio behind it. The voice scaled across every feed the audience lives in, at a cadence that compounds.

  • Short-form and long-form video, shoot to edit
  • Social systems, paid where it's allowed
  • Community and launch moments
Stage · CaptureWhat it becomes

Capture

AI-driven lead generation, calling and qualification agents, CRM and automation. Attention turned into pipeline without a forty-person team.

  • AI calling and qualification agents
  • CRM, lead routing, follow-up automation
  • Content engines that run themselves
Stage · SurfaceWhere it lands

Surface

Website, app and product touchpoints where all of it converts. Built by a founder-led dev team, briefed by the same strategy that built the rest.

  • Websites and landing systems
  • Apps and internal tools
  • You name the problem, the team builds it
OutputEvery week

One number that goes up.

Chosen in week one. Reported every week. Owned by one person you can call.

The front door

Ninety days. From invisible to a working distribution system.

One programme, fixed scope, fixed fee, one named result. Most founders convert into a running growth office at the end, because they now have a machine that needs running.

Weeks 1–3

Position

Founder and company narrative, audience, channel choice, and the one metric everything is measured on. First shoot planned.

Weeks 4–8

Build

Content engine goes live. AI capture layer and CRM stood up. Website or landing surface rebuilt by the dev partner. First numbers arrive.

Weeks 9–13

Compound

Weekly optimisation against the number. What works gets more, what doesn't gets cut. Hand over to a retained growth office or a documented system you run.

How we're built

One owner. Founder-led teams. No juniors learning on your account.

A big agency staffs you with a twenty-four-year-old. We staff you with people who have built and run their own companies, each the best we've found at one thing, with one strategist accountable for the whole.

Your point of contact

Strategy & ownership

Six years growing projects in Web3, the hardest attention market there is. Ten years producing events and video. Owns the plan, the partners and the number.

Founder-led partner

Production studio

Shoot to edit, short-form to film. A studio that runs its own company and treats yours like its own.

Founder-led partner

AI & engineering

Calling agents, CRM automation, content engines, apps and websites. Built by teams who ship for a living.

Proof

Grown in the hardest arena. Brought to everyone.

Led hands-on by our founder inside real teams. Figures are real; the full stories are on the work page.

Token launch · paid$120K+

Attributed revenue from $7K ad spend — roughly 17× ROAS, full-funnel, retargeting live wallets across five geo-markets.

Community · engagement37K+

Players in the biggest campaign in the company's history — 35K wallet connections and 6.4M engagement actions.

Partnerships · solo145+

Media partnerships sourced and closed single-handed across 30+ global conferences, from Consensus to Token2049.

See the work

Bring us the product. We'll build the machine.

Book a strategy call Thirty minutes. We'll tell you which stage is broken.
What we actually do

Six ways in.
One engine underneath.

Every service below is a stage of the same machine: Voice → Reach → Capture → Surface. Buy what you need. It all reports to one owner.

01 · Powers Voice

Personal branding

For founders and C-suite. Your personal brand is the biggest free lead funnel your business will ever own. We find the format that fits your ICP — long or short, talking head or podcast — and speak authority, trust and credibility into every feed.

MetaXLinkedInTikTokVideo + graphics + carousels
  • Narrative & tonality system
  • Format matched to your ICP
  • End-to-end production
02 · Powers Voice + Reach

Marketing & growth

Strategy and analytics, not posting calendars. Campaigns built for the phase your business is in and the intent behind it — created, measured, then acted on.

GTM strategyCampaignsAnalyticsCommunity
  • Phase-matched campaign design
  • Analysis → action, weekly
  • One number, reported
03 · Powers Reach + Capture

Performance & on-chain targeting

Ads are the trickiest outbound in Web3. We know the mandates, build campaigns that play safe around them, and identify, target and acquire the right audience — never spray and pray.

Google / Meta / X / TGProgrammatic DSPsWallet targetingRetargeting
  • Web3-compliant campaign builds
  • On-chain audience targeting
  • Proven: ~17× ROAS, $0.05 CPC
04 · Powers Capture

Agentic & AI development

Don't lag behind in the AI phase. We build systems, workflows and processes that ease the work, deliver outputs a ten-person team couldn't, and self-learn with every single action.

Calling & qualification agentsWorkflow automationContent enginesCRM & tracking
  • AI systems shipped across 7 sectors
  • Track & analyze every output
  • Self-improving workflows
05 · Powers Surface

Tech development

One of the strongest teams in tech — startups, traditional business and Web3/blockchain. 10+ years building products that scaled. You don't need an external arm when we're aligned.

WebsitesAppsWeb3 / blockchainInternal tools
  • Web, app & product builds
  • 10+ years shipping at scale
  • Briefed by the same strategy
06 · Powers Reach

Video production

AI-generated content to in-person shoots to cinematic visuals — we produce it all, shoot to edit. A 17-second animated spot of ours has 253K views; the interview IP gets SEC commissioners in the chair.

AI videoIn-person shootsCinematicPodcasts & IPMotion graphics

Build your engine.

Tap what you need. We'll shape the scope — though most founders discover the machine works best whole.

Pick a stage to start assembling your engine.
0 stages
The work

Grown in the hardest arena.

Led hands-on by our founder and production team. Real numbers, real names — watch it before you read it.

01 · Video production

Also on the channel: XFounders Bootcamp, Bali — a 10-episode series, post-production end to end. Every piece above was produced by our founder or our production team at Yellow Media.

02 · Growth campaigns

$0Revenue from $7K ad spend
Return on ad spend, full-funnel
$0.05Cost per click · 7.1M impressions
0+Media partnerships closed solo
0MEngagement actions driven
~$5Cost per acquisition · 1,579 conversions

Selected engagements, 2019–2026. Client names shown where the work was public; figures are real and defensible on a call.

Yellow Network · Marketing Manager · 2025–26
$120K+ from $7K

Full-funnel token launch

A multi-platform paid operation across X, Meta, Google, programmatic DSPs and on-chain wallet targeting — engineered end to end for a token sale, retargeting live wallets rather than cold audiences.

~17×ROAS
1,579Conversions · ~$5 CAC
7.1MImpressions · $0.05 CPC
5Geo-markets
Yellow Network · Community & engagement · 2025–26
37K+ players

The biggest campaign in company history

A $20K gamified, wallet-connected engagement campaign — plus a CoinMarketCap community taken from zero to 2,700 followers in 45 days through a UGC creator strategy across 52 communities.

35KWallet connections
6.4MEngagement tickets
2MDormant users reactivated
550K+CMC impressions
CharlieDeFi · Marketing Lead · 2023
~1M impressions

A branded media property from scratch

Built and ran an interview and podcast platform launched at Token2049 Singapore — the kind of owned media that turns a founder into a destination rather than a feed.

8 moOn X
500KMonthly web visitors
480KTelegram
Yellow Media · IP & production · 2025–26
Shoot to ship

Owned media, end to end

Created and produced interview IP with names most agencies can't get in a room — SEC Commissioner Hester Peirce, and founders from OKX, Flare, Katana and the Hashgraph Association — and owned the pipeline from IP creation through pre-production, shoot, edit and distribution.

11Token2049 interviews
13.2KPeak weekly views
20Video series produced

03 · AI systems, shipped

Built by our engineering arm for real businesses in shipping, mining, manufacturing, recruitment, real estate and Web3 — the same systems we deploy inside your growth engine. A few of the workflows we build:

Lead captureAd or content landsAI qualifies the leadCRM scores & routesVoice agent callsMeeting on your calendar
Content engineOne briefAgents draft in your voiceBrand & fact checkPublished everywhereAnalytics feed the next brief
OperationsVoice note / invoice / formStructured recordAutomated follow-upLive dashboard, weekly report
20+ hrsShipping · Dubai

Agentic accounts-receivable — invoices chase themselves until payment lands. Manual follow-up removed.

1 wk → 8 hrsWeb3 · creator payouts

AI filtration scoring creator content, so payouts reach real contributors instead of bot noise.

80%Mining · public company

Of the CFO's routine workload removed by an accounts-payable agent, plus research turnaround cut from a week to two days.

+40%Manufacturing · voice

More work logged within three weeks — spoken shift updates turned into structured data.

3 d → 3 hrsRecruitment · content ops

Agents drafting and assembling content end to end without losing the brand's voice.

100sReal estate · lead qual

Of calling hours saved — voice agents call and qualify, sales only talks to people worth a conversation.

04 · On the ground at

XRP Australia SydneyConsensus Hong KongToken2049 DubaiWebX Asia TokyoMining Disrupt MiamiBlockchain Futurist TorontoDutch Blockchain WeekIstanbul Blockchain WeekPhilippine Blockchain WeekWOW Summit HKEthCC CannesDAS New YorkProof of TalkBlockfect AfricaWallStreetBets Live Warsaw
The one owner

Rohaan Khan.

RoleFounder · growth operator
Building since2017 · 9 years across sectors
In Web3 since2020
BasedMumbai · Dubai · Remote
Rohaan KhanFounder, Fanta Labs

The path wasn't a straight line, and that's the point: a café he founded at the counter, real-estate growth, selling video production, then six years deep in Web3 — an exchange, an agency, a listed company's Bitcoin pivot, and Yellow's biggest campaigns. Every agency brand he built along the way now runs under one roof: Fanta Labs. When you hire it, this is who owns your number. The specialists build; the plan and the outcome stay with one person you can call.

0+Years in growth, 6 in Web3
0+Media partnerships, solo
0+KOLs activated
0+Conference activations
$120K+Revenue from $7K spend
Peak ROAS

The track record

2022 – now

Fanta Labs

Founder

Started in 2022 as a design-and-marketing studio for Web3 brands; every agency brand run since — including The OnChain Studio — is now consolidated here as the full growth office: marketing, video, AI systems and development.

2025 – 2026

Yellow

Marketing · Yellow Media

Full-funnel paid acquisition (~17× ROAS), the company's biggest engagement campaign (50K+ participants, 45K wallets), 145+ media partnerships, and the Yellow Media production arm — founders from 1inch, Bitget, Trust and Tezos on the show.

2024 – 2025

Jetking Infotrain

Sr. Manager · Web3

Led a listed legacy institution into Web3 — India's first public company to put Bitcoin on its balance sheet. 5,000+ colleges onboarded, 100K+ students introduced to wallets.

2023 – 2024

Charlie Network

Director of Marketing

CharlieDeFi and Charlie Gaming — built a branded media property to ~1M X impressions in 8 months, 500K monthly web visitors, 480K Telegram.

2022

Blockwiz

Advisory & Strategy Manager

Led a marketing team across CEX, DEX, dApp, P2E and protocol clients at the Canadian crypto agency — 95% client satisfaction.

2020 – 2022

PocketBits

Marketing & Communications

Indian crypto exchange — user acquisition up 50%, influencer partnerships that lifted brand visibility 40%. Where the Web3 years began.

2019 – 2020

Videos For Everyone

Business Development

Selling and delivering video production — 25% over revenue targets, 30% client-base growth. Where the production instinct turned professional.

2017 – 2019

PLANARC

Marketing & Growth

Real-estate developer, Nashik — first taste of selling something that takes years to build.

2017 – 2018

Mo2's Cafe

Founder & Operator

First company, run from behind the counter. Hospitality teaches you customers, cash flow and showing up daily — nothing since has been harder.

Who builds with me

Point of contact

Strategy & ownership

Rohaan — the plan, the partners and the number. One person accountable for the whole.

Founder-led partner

Production studio

Shoot to edit, short-form to film. A studio that runs its own company and treats yours like its own.

Founder-led partner

AI & engineering

Calling agents, CRM automation, content engines, apps and websites — built by teams who ship for a living.

Bring us the product. We'll build the machine.

Thirty minutes. We'll tell you which stage of your engine is broken — and whether we're the ones to fix it.

Book a strategy call