Voice
Founder positioning, the company narrative, personal brand, PR and influencer relationships. Why anyone should care, said once, said well.
- Founder narrative and story system
- Personal brand architecture
- PR, KOL and community relationships
Fanta Labs is the growth office founders hire instead of four vendors. We build the machine that gets a product seen, remembered and bought, and we own the number.
↓Scroll into the problemTwo years of building. The product works. The launch post gets exactly the reach a personal account with no system gets: none.
Twelve posts a month, on brand, on time. A content calendar nobody outside the company is looking at, because a calendar isn't a voice.
The studio delivers. Forty thousand views. Three DMs. No page to send them to, no way to follow up, and the studio's job ended at the export.
Four vendors now. Four briefs, four invoices, four dashboards, each optimising its own slice. None of them talk to each other. The CRM has eleven contacts.
The agency shows reach. The studio shows views. The dev shop shows Lighthouse scores. Nobody shows revenue, because nobody owns it.
That's the gap Fanta Labs fills. One accountable owner who designs the whole distribution system, builds it with the best specialist team for each part, and is measured on one outcome.
Everything we do is a stage of the same machine. Attention before conversion, conversion before product. Drag through it, or keep scrolling.
Founder positioning, the company narrative, personal brand, PR and influencer relationships. Why anyone should care, said once, said well.
The content engine and the video studio behind it. The voice scaled across every feed the audience lives in, at a cadence that compounds.
AI-driven lead generation, calling and qualification agents, CRM and automation. Attention turned into pipeline without a forty-person team.
Website, app and product touchpoints where all of it converts. Built by a founder-led dev team, briefed by the same strategy that built the rest.
Chosen in week one. Reported every week. Owned by one person you can call.
One programme, fixed scope, fixed fee, one named result. Most founders convert into a running growth office at the end, because they now have a machine that needs running.
Founder and company narrative, audience, channel choice, and the one metric everything is measured on. First shoot planned.
Content engine goes live. AI capture layer and CRM stood up. Website or landing surface rebuilt by the dev partner. First numbers arrive.
Weekly optimisation against the number. What works gets more, what doesn't gets cut. Hand over to a retained growth office or a documented system you run.
A big agency staffs you with a twenty-four-year-old. We staff you with people who have built and run their own companies, each the best we've found at one thing, with one strategist accountable for the whole.
Six years growing projects in Web3, the hardest attention market there is. Ten years producing events and video. Owns the plan, the partners and the number.
Shoot to edit, short-form to film. A studio that runs its own company and treats yours like its own.
Calling agents, CRM automation, content engines, apps and websites. Built by teams who ship for a living.
Led hands-on by our founder inside real teams. Figures are real; the full stories are on the work page.
Attributed revenue from $7K ad spend — roughly 17× ROAS, full-funnel, retargeting live wallets across five geo-markets.
Players in the biggest campaign in the company's history — 35K wallet connections and 6.4M engagement actions.
Media partnerships sourced and closed single-handed across 30+ global conferences, from Consensus to Token2049.
Every service below is a stage of the same machine: Voice → Reach → Capture → Surface. Buy what you need. It all reports to one owner.
For founders and C-suite. Your personal brand is the biggest free lead funnel your business will ever own. We find the format that fits your ICP — long or short, talking head or podcast — and speak authority, trust and credibility into every feed.
Strategy and analytics, not posting calendars. Campaigns built for the phase your business is in and the intent behind it — created, measured, then acted on.
Ads are the trickiest outbound in Web3. We know the mandates, build campaigns that play safe around them, and identify, target and acquire the right audience — never spray and pray.
Don't lag behind in the AI phase. We build systems, workflows and processes that ease the work, deliver outputs a ten-person team couldn't, and self-learn with every single action.
One of the strongest teams in tech — startups, traditional business and Web3/blockchain. 10+ years building products that scaled. You don't need an external arm when we're aligned.
AI-generated content to in-person shoots to cinematic visuals — we produce it all, shoot to edit. A 17-second animated spot of ours has 253K views; the interview IP gets SEC commissioners in the chair.
Tap what you need. We'll shape the scope — though most founders discover the machine works best whole.
Led hands-on by our founder and production team. Real numbers, real names — watch it before you read it.
01 · Video production
Also on the channel: XFounders Bootcamp, Bali — a 10-episode series, post-production end to end. Every piece above was produced by our founder or our production team at Yellow Media.
02 · Growth campaigns
Selected engagements, 2019–2026. Client names shown where the work was public; figures are real and defensible on a call.
A multi-platform paid operation across X, Meta, Google, programmatic DSPs and on-chain wallet targeting — engineered end to end for a token sale, retargeting live wallets rather than cold audiences.
A $20K gamified, wallet-connected engagement campaign — plus a CoinMarketCap community taken from zero to 2,700 followers in 45 days through a UGC creator strategy across 52 communities.
Built and ran an interview and podcast platform launched at Token2049 Singapore — the kind of owned media that turns a founder into a destination rather than a feed.
Created and produced interview IP with names most agencies can't get in a room — SEC Commissioner Hester Peirce, and founders from OKX, Flare, Katana and the Hashgraph Association — and owned the pipeline from IP creation through pre-production, shoot, edit and distribution.
03 · AI systems, shipped
Built by our engineering arm for real businesses in shipping, mining, manufacturing, recruitment, real estate and Web3 — the same systems we deploy inside your growth engine. A few of the workflows we build:
Agentic accounts-receivable — invoices chase themselves until payment lands. Manual follow-up removed.
AI filtration scoring creator content, so payouts reach real contributors instead of bot noise.
Of the CFO's routine workload removed by an accounts-payable agent, plus research turnaround cut from a week to two days.
More work logged within three weeks — spoken shift updates turned into structured data.
Agents drafting and assembling content end to end without losing the brand's voice.
Of calling hours saved — voice agents call and qualify, sales only talks to people worth a conversation.
04 · On the ground at
The path wasn't a straight line, and that's the point: a café he founded at the counter, real-estate growth, selling video production, then six years deep in Web3 — an exchange, an agency, a listed company's Bitcoin pivot, and Yellow's biggest campaigns. Every agency brand he built along the way now runs under one roof: Fanta Labs. When you hire it, this is who owns your number. The specialists build; the plan and the outcome stay with one person you can call.
The track record
Started in 2022 as a design-and-marketing studio for Web3 brands; every agency brand run since — including The OnChain Studio — is now consolidated here as the full growth office: marketing, video, AI systems and development.
Full-funnel paid acquisition (~17× ROAS), the company's biggest engagement campaign (50K+ participants, 45K wallets), 145+ media partnerships, and the Yellow Media production arm — founders from 1inch, Bitget, Trust and Tezos on the show.
Led a listed legacy institution into Web3 — India's first public company to put Bitcoin on its balance sheet. 5,000+ colleges onboarded, 100K+ students introduced to wallets.
CharlieDeFi and Charlie Gaming — built a branded media property to ~1M X impressions in 8 months, 500K monthly web visitors, 480K Telegram.
Led a marketing team across CEX, DEX, dApp, P2E and protocol clients at the Canadian crypto agency — 95% client satisfaction.
Indian crypto exchange — user acquisition up 50%, influencer partnerships that lifted brand visibility 40%. Where the Web3 years began.
Selling and delivering video production — 25% over revenue targets, 30% client-base growth. Where the production instinct turned professional.
Real-estate developer, Nashik — first taste of selling something that takes years to build.
First company, run from behind the counter. Hospitality teaches you customers, cash flow and showing up daily — nothing since has been harder.
Who builds with me
Rohaan — the plan, the partners and the number. One person accountable for the whole.
Shoot to edit, short-form to film. A studio that runs its own company and treats yours like its own.
Calling agents, CRM automation, content engines, apps and websites — built by teams who ship for a living.
Thirty minutes. We'll tell you which stage of your engine is broken — and whether we're the ones to fix it.
Book a strategy call